The "link to link" technique is widely used in netlinking, but its interest is not always well understood by advertisers. It indeed raises a lot of questions because it mixes several notions of SEO: internal networking and external SEO juice.
What is SEO Juice?
SEO juice, or link juice, is the term used in the SEO world to refer to past popularity from page to page or site to site. This value is transmitted by hyperlinks .
Let's compare two sites: A and B, identical in terms of content quality and performance. If site A receives several quality links while site B does not, site A will rank higher in the search results thanks to the SEO juice it has gained through the links distributed by external sites.
Related: SEO Definition of URL Rewriting
If Site B also gets links, it won't necessarily jump ahead of Site A, as it will depend on the amount and quality of juice each link passes on. Say site A receives links from five sites, while site B receives links from ten sites. All sites involved receive juice from other sites themselves.
If the 5 sites which make links towards A receive more links than the sites which return links towards the site B, then the site A has more chances to be positioned in front of B, even if it receives less links.
In other words, it's better to have fewer links that pass a lot of juice, than a lot of links that pass very little juice each.
This SEO juice is transmitted by external sites and then flows within the site. It thus becomes the "internal juice".
What is the difference between internal juice and external juice?
Bringing juice from external sites is good, knowing how to control it and keep it is better! The popularity acquired via external hyperlinks continues to spread within the site via internal links. This is called internal linking . Therefore, to take advantage of the benefits of external links, it is essential to properly control internal links, at the risk of sending the popularity received to unimportant pages.
Let's imagine that you set up a netlinking campaign to your "running sneakers" category and that this page has a large number of internal links pointing to pages in other categories (street shoes, orthopedic shoes, etc.) . All the popularity intended for your running sneakers will then be diluted on many unrelated pages.
It would be legitimate to think that there will suddenly be more pages that will be likely to gain in positioning... Alas, no! If you receive a contextualized link, ie from an article relating to sneakers for running, it is not coherent to send this juice to other themes. This is called semantic silos or topic silos .
I want a tailor-made netlinking campaign!
And the link-to-link technique?
Now that you've mastered the concept of SEO juice, let's get back to our link-to-link technique.
In our netlinking campaigns, we send you juice via articles published on the sites of our partner network. These articles are integrated into the internal mesh of the partner site. Generally, our partners publish blogs or information sites that classify the articles in chronological order . As a result, over the weeks, the article that points to your site will move away from the homepage and will sink into the internal mesh of the partner's site. The SEO juice will indeed flow mainly to new articles. The article containing your link will therefore lose power if it does not continue to be supplied with SEO juice. To retain all its SEO interest, it must therefore be meshed internally while limiting the depth (the number of clicks to access it), but also send it external juice.
That's why we sometimes send links to articles that themselves link to your site. We thus maintain the popularity of the articles , to preserve all the power of the link. We use this method to make very large links profitable (from 500 to 3000€ for example), which we continue to supply via small links (grape to orange). This is much less expensive than going to buy other big links and it limits the number of links sent directly to the advertiser's site.
The technique of the link to the link thus makes it possible to consolidate the popularity of the article which makes a link towards your site. The recency of the links received by an article remains important, which is why we integrate it into all our netlinking strategies.
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